A new Ministry of Truth?

From the U.S. State Department's website:

“U.S. engagement in the world and the Department of State's engagement of the American public are indispensable to the conduct of foreign policy. The Under Secretary for Public Diplomacy and Public Affairs, Karen Hughes, helps ensure that public diplomacy (engaging, informing, and influencing key international audiences) is practiced in harmony with public affairs (outreach to Americans) and traditional diplomacy to advance U.S. interests and security and to provide the moral basis for U.S. leadership in the world.”

While propaganda is a legitimate state function (within limits), the Bush administration's unsuccessful previous effort at corporate-style "branding" U.S. foreign policy is apparently now being replaced by an old school quasi-military psyop campaign. Compare the above mission statement to the following:

"In this war, which was total in every sense of the word, we have seen many great changes in military science. It seems to me that not the least of these was the development of psychological warfare as a specific and effective weapon."
General Dwight D. Eisenhower

"If we do go to war, psychological operations are going to be absolutely a critical, critical part of any campaign that we must get involved in."
General H. Norman Schwarzkopf

I can't help but wonder how this campaign works "in harmony" with "outreach to Americans" and "traditional diplomacy" to provide a "moral basis" for U.S. military hegemony and its rejection of either multilateralism or humanitarianism. Maybe John Bolton would know.